The well-being of a nation is significantly influenced by the values that are uppermost in the minds of its citizens and workers. Understanding the values, beliefs and behaviours that they prize, as well as those they currently experience and desire moving forward, provides a way for policymakers, academics, business and community leaders to dialogue about the direction in which the country might or should evolve.

In this 3rd iteration of the triennial study, aAdvantage conducted the 2018 National Values Assessment in partnership with the Barrett Values Centre (BVC). We surveyed 2,000 Singapore citizens on the values that define who they are, those they currently experience in society and the ideal set they desire for Singapore. The results were released on 30th July in a closed-door discussion organised by the Institute of Policy Studies (IPS). aAdvantage presented the findings and key trends, which were then discussed by a distinguished panel comprising A/P Tan Ern Ser of the NUS Department of Sociology, Mr Ho Meng Kit, CEO of the Singapore Business Federation, and Ms K Thanaletchimi, NTUC Central Committee Member, President of Healthcare Services Employees’ Union and Nominated Member of Parliament.

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