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From Vision to Results

We help clients achieve organisation growth through our full suite of culture transformation solutions, leveraging our unique and extensive experience across
different industries and functions.


Clients Served


Projects Won

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Our Mission

Partnering You in Organisation Growth through Culture Transformation


We are proud to establish partnerships with our clients in their transformation journeys, built on trust, vision and making-a-difference.

This is evident in when we work with them through the years, offering our clients the diverse range of solutions and continuously creating value and impact to their stakeholders.  

aAdvantage Consulting Our Vision banner

Our Vision

Great Place. Great Minds. Great Work. ONE FIRM.

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A workplace culture that respects individuals and delivers an experience that brings meaning to their lives.

Great Place.

We attract like-minded individuals with the passion to impact change in transformation to be part of our team.

We work with like-mind clients who see us as partners in their transformation journeys.

Great Minds.

Our clients achieve

sustainable growth.

Great Work.

We strive to be the ONE firm that our clients choose to partner for organisation transformation.


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Our Values



We think through what we do and are focused in the outcomes we are trying to achieve. If in doubt, we ask and clarify.


We see our people, associates and customers as partners in success. We approach and solve problem with a win-win mentality. We do what we say. We act as owners.



We have the courage to speak up and do so with positive intentions. We respect each other and believe that improvement and innovation are results of productive conflicts.



Status quo is not an option. We are committed to learning new things every day. We execute our work with positive energy and continuously deliver creative solutions to our clients, our “Promoters”.



We strive to forge closer relationships beyond work. We show our care by finding every opportunity to celebrate and recognise the achievements of our people. We embrace diversity and believe in leveraging on each other’s strengths to create success.


History of aAdvantage

aAdvantage was founded at the end of 2002 by a group of friends/colleagues with organisational development (OD) consulting experiences in facilitating change and business transformations in organisations. Our Leadership Team comprises Jacqueline, Vincent and Chern Han, with each possessing a set of deep domain expertise in specific areas but coming together, we execute end-to-end transformation solutions successfully in both public sector and private sector organisations.

Over the last two decades, we have strengthened our capabilities and service offerings to meet the evolving needs of our clients to be future-ready and achieve sustainable growth. 

Our first year was tough as soon after we established the company and won our first few key projects, in 2003, SARS impacted us as all our projects slowed down or had to be postponed. Post SARS, we were encouraged by some of our early project wins with Changi Airport, SingHealth, MINDEF, EZ Link, and TMCC on service consulting and training projects. These early years helped us build our strong capabilities in service transformation consulting and service experience training today. Today, we are proud to have worked with organisations like Goodwood Park, Triumph International, Land Transport Authority, IRAS, Housing & Development Board, Marina Bay Sands, Alexandra Health, Jurong Health Services, NHPG, and HMI International, on their customer experience and culture transformation journeys.

In 2003, as the new kid on the block and can-do spirit, we gradually built our capabilities and project experience in research and insights especially in the public sector with agencies such as MOM & NEA where we executed customer and public sector projects. Today after 18 years of experience, we are able to execute complex large-scale quantitative (surveys, audits) and qualitative projects (focus groups, large group facilitation sessions, small focus group discussions & in-depth interviews). More complex projects involve sample sizes of more than 5000 and whole of government projects involving multiple public sector agencies. We focus on research projects related to customer, employee and culture and its impact on business transformation.

Successful organisational transformation suggests that implementation of strategies is key, and the role of Leaders at all levels of the organisation is critical to achieve the desired outcomes of transformation. We worked with many clients on team and leadership development with senior management, middle management, and intact functional teams. Today, we see a greater need for team alignment and leadership coaching to drive successful transformation. We see a growing demand for our services to facilitate difficult conversations and enable leaders to resolve issues, and establish common goals to move forward.

We observed that since 2012, there has been more awareness that for our local enterprises to grow and transform their business, there needs to be more attention and investment in human capital. We are proud to be part of a selected list of consultants supporting the then SPRING Singapore Innovation and Capability Voucher (ICV) scheme. We helped more than 80 SMEs establish their basic human capital practices (e.g. establish a job grading system and set up market competitive compensation and benefits structure; review employment terms and conditions to ensure compliance with standards). Today, our human capital and culture transformation practice works with our larger local enterprises to enhance their human capital capabilities to support their growth initiatives locally and regionally in areas such as enhancing performance management, analytics for hiring and talent management, competency and leadership development.

Meet The Directors

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Jacqueline Gwee

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Certified Practicing Management Consultant (PMCCG)

IHRP-Senior Professional

Certified Net Promoter® Associate

CTT Certified Consultant

Certified Work-Life Consultant

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Vincent Ho

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Certified Practicing Management Consultant (PMCCG)

CTT Certified Consultant


Executive Coach (Executive Development Associates)


Certified Scrum Master (Scrum Alliance)


Operations and Technology Roadmapping (OTR) Facilitator

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Yeow Chern Han

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CTT Certified Consultant

Executive Coach (Coach University, Executive Development Associates)


Operations and Technology Roadmapping (OTR) Facilitator


Accredited Facilitator, Edge Innovative Leadership Programmes

Certified MBTI Administrator

Contact Us

2 Bukit Merah Central, #18-03

Singapore 159835

Tel: +65 6853 2658

Fax: +65 6468 3686

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