From Vision to Results

We help clients achieve organisation growth through our full suite of culture transformation solutions, leveraging our unique and extensive experience across
different industries and functions.

400+

Clients Served

700+

Projects Won

4.9 / 5.0

Client Satisfaction Rating

aAdvantage Consulting Our Mission banner

Our Mission

Partnering You in Organisation Growth through Culture Transformation

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We are proud that we have built partnerships with our key clients, anchored on mutual trust and respect as we partner them on their transformation journeys.

This is evident in when we have the opportunity to work in partnership with them across multi-year as well as when we work with our clients across the range of services.  

aAdvantage Consulting Our Vision banner

Our Vision

Great Place. Great Minds. Great Work. ONE FIRM.

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A workplace culture that respects individuals and delivers an experience that brings meaning to their lives.

Great Place.

We attract like-minded individuals with the passion to impact change in transformation to be part of our team.

We work with like-mind clients who see us as partners in their transformation journeys.

Great Minds.

Our clients achieve

sustainable growth.

Great Work.

We strive to be the ONE firm that our clients choose to partner for organisation transformation.

ONE FIRM.

aAdvantage Consulting Our Values banner

Our Values

BE INSIGHTFUL

CLARITY

We think through what we do and are focused in the outcomes we are trying to achieve. If in doubt, we ask and clarify.

WE-CAN-DO-IT

We see our people, associates and customers as partners in success. We approach and solve problem with a win-win mentality. We do what we say. We act as owners.

COLLABORATION

BE CURIOUS

We have the courage to speak up and do so with positive intentions. We respect each other and believe that improvement and innovation are results of productive conflicts.

OPENNESS

BE DRIVEN

Status quo is not an option. We are committed to learning new things every day. We execute our work with positive energy and continuously deliver creative solutions to our clients, our “Promoters”.

PASSION

BE ENGAGING

We strive to forge closer relationships beyond work. We show our care by finding every opportunity to celebrate and recognise the achievements of our people. We embrace diversity and believe in leveraging on each other’s strengths to create success.

PEOPLE MATTER

History of aAdvantage

aAdvantage was founded in end 2002 by a group of friends/colleagues with organisational development (OD) consulting experiences in facilitating change and business transformations in organisations. Our Leadership Team comprises Jacqueline, Vincent and Chern Han, with each possessing a set of deep domain expertise in specific areas but coming together, we are able to execute our end-to-end transformation solutions successfully in both public sector and private sector organisations.

 

Over the last two decades, we have strengthened our capabilities and service offerings to meet the evolving needs of our clients and to be future-ready and achieve sustainable growth. 

 

Our first year was tough as soon after we established the company and won our first few key projects, in 2003, SARS impacted us as all our projects slowed down or had to be postponed. Post SARS, we were encouraged by some of our early project wins with Changi Airport, SingHealth, Mindef, EZ Link, TMCC on service consulting and training projects. These early years helped us build our strong capabilities in service transformation consulting and service experience training today. Today, we are proud to have worked with organisations like Goodwood Park, Triumph International, Land Transport Authority, IRAS, Housing & Development Board, Marina
Bay Sands, Alexandra Health, Jurong Health Services, NHPG, HMI International, on their customer experience and culture transformation journeys.

 

In 2003, as the new kid on the block and “can do” spirit, we gradually built our capabilities and project experience in research and insights especially in the public sector with agencies such as MOM & NEA where we executed customer and public sector projects. Today after 18 years of experience, we are able to execute complex large-scale quantitative (surveys, audits) and qualitative projects (focus groups, large group facilitation sessions, small focus group discussions & in-depth interviews). More complex projects involve sample sizes of more than 5000 and whole of government projects involving multiple public sector agencies. We focus on research projects related to customer, employee and culture and its impact on business transformation

 

Successful organisational transformation suggests that implementation of strategies is key, and the role of Leaders at all levels of the organisation is critical to achieve the desired outcomes of transformation. We worked with many clients on team and leadership development with senior management, middle management and with intact functional teams. Today, we see a greater need for team alignment and leadership coaching to drive successful transformation. We see a growing demand for our services to facilitate difficult conversations and enabling leaders to resolve issues, establish common goals to move forward.
 

We observed that since 2012, there has been more awareness that for our local enterprises to grow and transform their business, there needs to be more attention and investment in human capital. We are proud to be part of a selected list of consultants supporting the then SPRING Singapore Innovation and Capability Voucher (ICV) scheme. We helped more than 80 SMEs establish their basic human capital practices (e.g. establish job grading system and set up market competitive compensation & benefits structure; review employment terms and conditions to ensure compliance to standards). Today, our human capital & culture transformation practice works with our larger local enterprises to enhance their human capital capabilities to support their growth initiatives locally and regionally in areas such as enhancing performance management, analytics for hiring and talent management, competency and leadership development.

Meet The Directors

aAdvantage Consulting Director Jacqueline Gwee Human capital and culture transformation

Jacqueline Gwee

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Certified Practicing Management Consultant (PMCCG)

IHRP-Senior Professional

Certified Net Promoter® Associate

CTT Certified Consultant

Certified Work-Life Consultant

aAdvantage Consulting Director Vincent Ho Business and culture transformation

Vincent Ho

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Certified Practicing Management Consultant (PMCCG)

CTT Certified Consultant

 

Executive Coach (Executive Development Associates)

 

Certified Scrum Master (Scrum Alliance)

 

Operations and Technology Roadmapping (OTR) Facilitator

Yeow Chern Han aAdvantage Consulting Director Culture Transformation Service Customer Experience

Yeow Chern Han

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CTT Certified Consultant

Executive Coach (Coach University, Executive Development Associates)

 

Operations and Technology Roadmapping (OTR) Facilitator

 

Accredited Facilitator, Edge Innovative Leadership Programmes

Certified MBTI Administrator

Accolades

Human Capital Partner accolades aAdvantage Consulting
Tripartite Standard on Term Employment accolades aAdvantage Consulting
Tripartite Standards Flexible Work Arrangements accolades aAdvantage Consulting
Circle of International HR Consulting accolades aAdvantage Consulting
Tripartite Standards Recruitment practices accolades aAdvantage Consulting
bizSAFE Level 4 accolades aAdvantage Consulting
Tripartite Standards self-employed persons accolades aAdvantage Consulting
Tripartite Standards Grievance handling accolades aAdvantage Consulting