From Vision to Results

We help clients achieve business goals with our full suite of business integrated solutions, leveraging on our unique and extensive experience across different industries and functions.







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Our Mission

Partnering clients in achieving impactful implementation and seamless transformation for sustainable growth.

We are proud that we have built partnerships with our key clients, anchored on mutual trust and respect as we partner them on their transformation journeys.

This is evident in when we have the opportunity to work in partnership with them across multi-year as well as when we work with our clients across the range of services.  

Our Vision

Great Place. Great Minds. Great Work. ONE FIRM.

A workplace culture that respects individuals and delivers an experience that brings meaning to their lives.

Great Place.

We attract like-minded individuals with the passion to impact change in transformation to be part of our team.

We work with like-mind clients who see us as partners in their transformation journeys.

Great Minds.

Our clients achieve

sustainable growth.

Great Work.

We strive to be the ONE firm that our clients choose to partner for organisation transformation.


Our Values






History of aAdvantage

aAdvantage was founded in end 2002 by a group of friends/colleagues with organisational development (OD) consulting experiences in facilitating change and business transformations in organisations. Our Leadership Team comprises Jacqueline, Vincent and Chern Han, with each possessing a set of deep domain expertise in specific areas but coming together, we are able to execute our end-to-end transformation solutions successfully in both public sector and private sector organisations.


Over the last two decades, we have strengthened our capabilities and service offerings to meet the evolving needs of our clients and to be future-ready and achieve sustainable growth. 


Our first year was tough as soon after we established the company and won our first few key projects, in 2003, SARS impacted us as all our projects slowed down or had to be postponed. Post SARS, we were encouraged by some of our early project wins with Changi Airport, SingHealth, Mindef, EZ Link, TMCC on service consulting and training projects. These early years helped us build our strong capabilities in service transformation consulting and service experience training today. Today, we are proud to have worked with organisations like Goodwood Park, Triumph International, Land Transport Authority, IRAS, Housing & Development Board, Marina
Bay Sands, Alexandra Health, Jurong Health Services, NHPG, HMI International, on their customer experience and culture transformation journeys.


In 2003, as the new kid on the block and “can do” spirit, we gradually built our capabilities and project experience in research and insights especially in the public sector with agencies such as MOM & NEA where we executed customer and public sector projects. Today after 18 years of experience, we are able to execute complex large-scale quantitative (surveys, audits) and qualitative projects (focus groups, large group facilitation sessions, small focus group discussions & in-depth interviews). More complex projects involve sample sizes of more than 5000 and whole of government projects involving multiple public sector agencies. We focus on research projects related to customer, employee and culture and its impact on business transformation


Successful organisational transformation suggests that implementation of strategies is key, and the role of Leaders at all levels of the organisation is critical to achieve the desired outcomes of transformation. We worked with many clients on team and leadership development with senior management, middle management and with intact functional teams. Today, we see a greater need for team alignment and leadership coaching to drive successful transformation. We see a growing demand for our services to facilitate difficult conversations and enabling leaders to resolve issues, establish common goals to move forward.

We observed that since 2012, there has been more awareness that for our local enterprises to grow and transform their business, there needs to be more attention and investment in human capital. We are proud to be part of a selected list of consultants supporting the then SPRING Singapore Innovation and Capability Voucher (ICV) scheme. We helped more than 80 SMEs establish their basic human capital practices (e.g. establish job grading system and set up market competitive compensation & benefits structure; review employment terms and conditions to ensure compliance to standards). Today, our human capital & culture transformation practice works with our larger local enterprises to enhance their human capital capabilities to support their growth initiatives locally and regionally in areas such as enhancing performance management, analytics for hiring and talent management, competency and leadership development.

Meet The Directors

Jacqueline Gwee

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Certified Practicing Management Consultant (PMCCG)

IHRP-Senior Professional

Certified Net Promoter® Associate

CTT Certified Consultant

Certified Work-Life Consultant

Vincent Ho

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Certified Practicing Management Consultant (PMCCG)

CTT Certified Consultant


Executive Coach (Executive Development Associates)


Certified Scrum Master (Scrum Alliance)


Operations and Technology Roadmapping (OTR) Facilitator

Yeow Chern Han

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CTT Certified Consultant

Executive Coach (Coach University, Executive Development Associates)


Operations and Technology Roadmapping (OTR) Facilitator


Accredited Facilitator, Edge Innovative Leadership Programmes

Certified MBTI Administrator


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