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Research & Insights

More than Just Numbers, it’s Turning Reliable Data into Knowledge

Our Research & Insights solution is more than just data gathering. We call it the art of “turning data into knowledge”. We believe that good research and measurement design can draw out insights that can hinder and/or accelerate your transformation.


Our solution enables you to build your transformation strategy on actionable data and insights. A data-driven strategy enables you to make a stronger case to your stakeholders for buy-in. Measure your progress against your baseline data so you can celebrate quick wins to re-energise the initiative and ramp up efforts where progress is lacking.


We focus on research areas related to helping leaders better understand the voice of customers, employees and stakeholders that impact organisational outcomes. Our team have analytics capabilities to help you design dashboards and processes to act on the collect, analyse and act on the act with the appropriate analytics tools and technology.

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We turn Quality Data into Actionable Insights

Quality data to use means that we utilise the most appropriate tools to gather the most accurate data. Our approach takes clients through a systematic and customised process to enable this. Our extensive experience in organisational development enables us to provide actional recommendations.

aAdvantage's Research Approach
  • Understanding client’s business needs through interviews and document reviews.

  • Define target audience, objectives and goals.


Understand the Business Needs & Objectives

  • Define the most appropriate survey methodology (survey, in-depth interviews, focus group discussions, audits, observations, facilitated large group dialogue).

  • Design customised questionnaire and discussion outline.


Confirm Methodologies & Research Instruments

  • Implement and gather data through various modes such as online, telephone, mail-in, face-to-face interviews, focus group discussions, mystery audits and secondary sources.


Gather Information from Stakeholders and Other Sources

  • Review and conduct quality checks on data.

  • Analyse quality data and communicate data, patterns and insights to senior management and stakeholders.


Analyse Information, Provide Insights and Recommendations

  • Facilitate planning sessions with senior management and stakeholders to align on actions for improvement.


Facilitate Action Planning

Our Research & Insights Services

Our Research & Insights practice support our end-to-end transformation solutions. We partner clients to conduct research to help leaders better understand the voice of customers, employees and stakeholders that impact organisational outcomes. We conduct studies to track customer and people metrics to enable organisations to trend and benchmark their data. We also design and conduct bespoke studies on topics related to organisation effectiveness to enable policy review and improvements. Examples of research we design and conduct include:

  • Customer Satisfaction & Loyalty Surveys

  • Stakeholder/ Customer Interviews & Focus Group Discussions

  • Mystery Shopping or Audits

  • Employee Engagement & Climate Surveys

  • Cultural Values Assessment

  • Employee Focus Group Discussions

  • Bespoke Surveys on Workforce Effectiveness & Human Capital Interest Areas (e.g. Work-Life Implementation, Team Effectiveness, Change Management Impact)

Our Impact, Our Transformation

Acumed Testimonial for aAdvantage Consulting

Jeffrey Yam

Managing Director

AcuMed Group of Companies

aAdvantage took great efforts to understand our needs and to customise a package to suit our requirements and budget. Their professionalism and understanding naturally continued into the project and our team (both at HQ and at our outlets) enjoy working together with them. aAdvantage takes a very balanced and real approach to the problems and issues. Inputs and advice are always grounded with the realities of the business and operational constraints. Challenges and problems which they uncovered are objectively presented back to us with a commitment to and delivery of workable and realisable solutions. They are very mindful of the present and future expectations and needs of all stakeholders in the project. This mindfulness coupled with their professional knowledge and experience, cumulates into trust, commitment and reassurance for us. We look forward to working with aAdvantage on our present ongoing project and future projects to come.


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