Research and Insights: Case Study 7: Focus Group Discussions

We work with a many clients on a range of topics to gather insights and qualitative feedback through focus group discussions. Depending on the objective of the project, the feedback is used for different purposes; to review and formulate policies, to generate new ideas for implementation, to test new concepts and prototypes, to improve customer experience or to identify root causes of staff disengagement.

Research and Insights: Case Study 7: Focus Group Discussions