• Seamless Transformation

    From Vision to Results, we enable a seamless transformation process with our full suite of integrated solutions.

  • Partnership For Success

    We share your vision, goals and challenges and take our engagements beyond the transactional, with the belief that a client's success is a mark of ours.

  • Data-driven Intervention

    We breathe life into data, draw insights and develop strategies to create relevant and impactful interventions.

  • Sustainable Implementation

    We partner you through organisational and personal transitions by establishing systems and processes and implementing effective people engagement programmes.


4 Tips to Culture Building

If someone were to ask you to work on your organisational culture today, what would you do?

flexible work

Enabling New Ways of Work

Encompass the variety of approaches from office-based work to home-based work…

Is google culture thumbnail

Is Google Culture the Right Culture for you?

Is there a perfect culture every organisation should strive to achieve?

2015 NVA

Is there a ‘best workplace culture’?

As business leaders, what are some of the questions we should be exploring from the results of the 2015 National Values Assessment?

Business People with Speech Bubbles_by All Vectors

Overcoming Three Challenges You Face In Business

Employees desire a workplace that focuses on building healthy and sustainable relationships as a foundation to achieve organisation outcomes. Leaders, are you listening?

Integrated. Customised. Sustainable Solutions. Experience the aAdvantage Difference.

aAdvantage Consulting is a business consulting firm with presence in Singapore and China. We partner organisations in leading their business transformation from "Vision to Results". Organisations that find great value in our services are typically companies that are undergoing restructuring, culture & service transformation and talent management challenges.

Our key propositions to the market are our ability to help businesses maximise the potential of their people and develop customer loyalty.

Are you experiencing these business challenges?
  • How do I translate my business strategies into action by aligning leadership, organisational culture, structures, roles and people competencies?
  • How do I mobilise my people to embrace the vision, realise the strategy and deliver the desired customer experience?
  • How do I develop and sustain a culture that enables the achievement of our business goals?
  • How do I effectively implement and sustain change?
  • How do I select, develop and retain talent?

Our 8 integrated solutions are implementation-focussed, results-driven and sustainable.

Participate and Be Rewarded
Our Research & Insights team regularly conducts national studies on HR trends and topics such as customer satisfaction, employment practices and employee engagement surveys to provide our clients with insights for business decisions.

We invite you to contribute to our surveys and be rewarded with complimentary national reports or exciting giveaways.
Our lucky winners from 2013/2014 surveys!

All surveys are currently closed.

Stay tuned to this page or join us on Facebook and/or LinkedIn for updates on upcoming surveys!

Achieving Seamless Transformation.

The aAdvantage approach, an integrated end-to-end process to managing transformation, provides you with a clear roadmap to success. We partner you through both organisational and personal transitions by establishing systems, processes and implementing effective people engagement programmes.

The aAdvantage Approach: Four steps to a successful transformation

Testimonials from Our Clients

Jacqueline demonstrated her expert knowledge in HR policies and design of Performance Management Systems in her work with us. She and her team carried out the project professionally and provided advice and recommendations in the implementation of the policies and systems. Throughout the consulting engagements, she was able to engage the management team and guided them in the development of the performance indicators and competencies which were the key components of the Performance Management System. The Performance Management System developed enabled management to implement a system to link performance to rewards and recognition. This helped create clarity and transparency of our performance assessment processes achieving our objective of a fair and meritocratic system. I am satisfied with the consulting services provided by Jacqueline and have no issues engaging her again for future HR projects. I would recommend Jacqueline as a consultant to other companies.

- Jessy Chu, Senior Finance & HR Manager, Eveready Manufacturing Pte Ltd

The World Health Organization engaged Han earlier this year to act as facilitator for our ProLead course - a training program in leadership skills for health promotion officials and leaders. Han and his team were brilliant: as lead facilitator, Han was dynamic, enthusiastic, energetic, and expert in guiding the participants through the course material. Our workshop was a big success, which was in no small part due to Han's experience. In the feedback on the course from the participants, most identified Han's facilitation skills as one of the highlights. I would unreservedly recommend Han's services to any organization in need of an effective, professional and dynamic facilitator.

- Dr Angela Pratt, Tobacco Free Initiative - Office of the WHO Representative in People's Republic of China, World Health Organization

Yokogawa engaged aAdvantage Consulting beginning 2014 to help us in aligning the regional countries to our business initiatives for sustainable growth. With the help of the two committed consultants, Han and Chin San, we were able to engender a good buy-in and support from the key stakeholders. The various leadership workshops and planning meetings were well designed, conducted and delivered. The facilitation skills of Chern Han and Chin San helped us navigate through difficult conversations and decisions. Various stakeholders feedback that the change interventions were timely and effective as it developed higher level of trust amongst them; an imperative to the success of the initiative. I would highly recommend aAdvantage services to any organization to support the leadership team in the change management process.

- Sng Hee Meng, Executive Vice President, Yokogawa Engineering Asia Pte Ltd

Jacqueline and her assistant were very professional in providing the service to us. They spent a lot of time with us, making sure that our needs were met, making sure we fully understood the process, and making sure that the end results will be reasonable and usable. They were also prompt in their service, always on time for meeting. We have had a series of positions in the company with salary ranges based on informal data collection. Jacqueline’s team helped us review and peg positions to similar ones in the market, and got official data to input salary values for these positions, resulting in market ranges that are consistent and in keeping with market rates. I would say that she will be a good business partner to any organisation.

- Low Bee Hee, Senior Head of HR, Clearlab SG Pte Ltd

Jacqueline's expertise and knowledge made the project run smoothly. She provided timely and relevant information that enhanced the firm's performance management system. She carried out the project professionally and provided good recommendations for the change that we will make. The firm engaged Jacqueline and her team to make improvements in our performance appraisal system. The project helped us to identify three important components which are significant in rewarding staff performance and giving annual increments. The staff are happier and motivated because of the clearly defined performance indicators and competencies per function per level. I am very satisfied with the outcome of the project headed by Jacqueline. We will definitely engage her again in the future.

- Helmi Talib, Managing Partner, Helmi Talib & Co

Sony A/P has been working with aAdvantage on a regional roll-out for a Service Journey Mapping Project. From the initial project pitching till today (about 7 months), we have been consistently assured of their professionalism and quality, their response time and willingness to work with us in understanding our business and co-creating the solutions. We trust in their holistic services and capabilities in helping us drive and sustain our organisation’s service culture and delivery. aAdvantage is able to share the concepts and works with us to translate them into practical solutions. We would strongly recommend them as a valued partner to any organisation that is looking at growing the organisation and building a high performing culture.

- Jenny Khoo, Senior Manager, Service Experience Management Department, Customer Service Solutions, Sony

Ms Jacqueline Gwee and Ms Karen Tan are very attentive and react very quickly to our situation. They show creativity and resourcefulness by developing very informative ways to our policy. They provide timely and clear explanations for their recommendations and carried out their duties professionally with integrity and objectivity. These changes in our policy enable us to be more consistent in our recruiting process. We highly recommend Ms Jacqueline Gwee's team to all other organisations for their dedicated and outstanding project done for my company.

- Francis Toh, HR Director, McLink Asia Pte Ltd

aAdvantage helped us in our culture building journey at the Singapore International Foundation (SIF).  Our partnership began in July 2012, and it was a great service experience with the aAdvantage team from start.  Among what we appreciate about aAdvantage is their responsiveness to our needs and customized approach to unique challenges.  Vincent and his team were receptive to feedback and adaptable, finessing the approach or process as necessary to meet agreed outcomes. They demonstrated keen commitment and a sense of urgency on the job.  Vincent himself is a skilled facilitator - he's able to draw others into a discussion yet keep us focused on what's important and moving on.  Thank you aAdvantage and we look forward to a long-term partner in helping SIF shape its cultural strategy.

- Qistin Ngapi, Assistant Director, Human Resource, Singapore International Foundation

Marcus (Senior Consultant, aAdvantage Consulting) has been guiding me along the entire SMART journey. His explanation was very clear and he was very helpful in addressing my doubts. I gained maximum advantage with least required effort as instructions were clear throughout the whole assignment.

- Sebastian Tan, Planning Manager, Yong Lei Logistics Pte Ltd

Goodwood Park Hotel's decision to participate in the CCI journey was made in 2009. Our subsequent search to find the suitable consultant brought us to aAdvantage Consulting Group. Their methodology and experience were the main reasons we appointed them. The consultants led by their Director, Mr Vincent Ho displayed professionalism and their expertise in seeing beyond the hotel operations helped us make the necessary changes to raise our service levels. 

- Cindy Hwang, Exec Asst. Manager, Goodwood Park Hotel

Hi partners at aAdvantage, I want to drop you a personal note to thank you for being part of our service culture journey. You have been one of our early partners as we build our organisation and get started on the right note……we would like to also acknowledge your role in helping us shape and maintain the service level through the early works and on-going training.

- Casey Chang (Ms), Director, Communications & Service Quality, JurongHealth

I can honestly say that the event exceeded our expectations and the feedback we've had from staff has just been fantastic - quotes like "this is the best event I've ever been to" and "I've seen many events like this in my years, but this is absolutely up there as one of the best. I think we absolutely achieved the objectives we set out to accomplish: take our staff on a journey, surprise and delight them, deliver some key messages and ensure conversations were grounded through experiential learning activities ... all in the name of 'The Aviva Way'.

- Kelly Eyre Senior Manager, Direct, Brand and Digital Strategic Marketing Aviva Singapore

A big Thank You for the 2 day team building session that you conducted for us. The whole experience was spot on! The sessions were really fantastic and the group was extremely happy with the team building programme. We learnt a lot about teams in general, about our teams, about ourselves and also about each other. There was a lot of positive energy during the 2 days and I can really see everyone putting into practice what we learnt with you. The way you handled the sessions was excellent and you managed to keep everyone engaged as well as ensuring everyone was included in the discussions. I am very happy with the entire process, from the pre-event planning and discussion where you took time to learn about our team and our issues, through to the programme content and delivery as well as the final outcome. It was great working with you and on behalf of the whole team, many thanks indeed for a very productive, useful and relevant 2 days.

- James Middleditch, Associate Director for Operations and Campus Services at INSEAD

We would like to extend our appreciation to Yeow Chern Han and Soh Chin San for their excellent facilitation in our strategy planning workshop and management retreat. You had been able to help set an atmosphere of trust and openness among the management team which allowed everyone to contribute their perspectives and views openly resulting in an inspiring, fruitful and meaningful sessions. I believe everyone walked away from both sessions with new insights and enriched ideas. Thank you for facilitating the sessions in such a welcoming and respectful atmosphere. We truly enjoyed and benefited from it!

- Richard Hong, Chief Executive Officer, TÜV SÜD PSB ASEAN

The Change Management Workshop for our China HR Team organized and facilitated by aAdvantage was a great success, the whole team was full of energy and committed to make the change successful. Personally I found quite some inspiring highlights during the three-day session, which is really beneficial to me as one of the change leaders.

- Janning Wang, Alstom HR Director, Talent Development& Resourcing China

Meet Our People

Being in the consulting business, our people really are our greatest asset.

aAdvantage employees are exceptional individuals with diverse backgrounds and specialised competencies in measurement strategy, human resource, organisational development, leadership development and customer experience. Collectively, they bring to the table a deep understanding of the Asian landscape and strong corporate experience reflecting the broad range of clients we serve - MNCs, SMEs and the Public Sector. Our people embody our values and in turn live a shared vision of partnering clients to achieve a seamless transformation through impactful implementation for growth that is sustainable.

For every project we assemble a team of consultants and researchers with the relevant experience and competencies for the engagement.

Singapore: 30 full time staff

China (Beijing): 8 full-time staff

Leadership Team

Jacqueline Gwee

Director & Founder

Vincent Ho


Yeow Chern Han


Events and Announcements


    Strategic Partner

    Find out what is important to you by taking a Personal Values Assessment through aAdvantage Consulting's strategic partner - Barrett Values Centre.

Featured Work
  • Work-Life Grant

    Companies can apply for grants and incentives to implement flexible work arrangements (FWAs) such as flexi-time, flexi-place and part-time work.

  • Read more..
  • HR Shared Services (HRSS)

    SMEs can receive funding support of up to 70% of qualifying costs* to help improve and optimise HR operational efficiency through HR Shared Services funding (HRSS).

  • Read more..