Website Privacy Policy and Data Protection Policy

Website Privacy Policy

This website is managed by aAdvantage Consulting Group Pte Ltd.

This privacy policy sets out how aAdvantage Consulting Group Pte Ltd uses and protects any information that you give aAdvantage Consulting when you use this website.

aAdvantage Consulting is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

aAdvantage Consulting may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from December 2012.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as designation.

We do not seek to gather any sensitive personal data through this website.

What we do with the information we gather

We require this information to understand your needs and provide you with better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • We store this information on our server so that we can keep a record of your subscription preferences and to enable us to contact you regarding your subscription.

We do not disclose, sell or license this information to third parties for commercial purposes. We may disclose your information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or where it is essential to the fulfillment of your requirements or requests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your Information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Data Protection Policy

Updated as of July 2017

This Data Protection Policy describes how we manage Personal Data in compliance with the Singapore Personal Data Protection Act 2012 (No. 26 of 2012) (“Act”). We are bound by the prevailing terms of this Data Protection Policy, which may be updated periodically. We reserve the right to modify or amend this Policy at any time.

We encourage you to read this Data Protection Policy so that you understand our data protection policy, which governs how we collect, use, and disclose personal data.

aAdvantage Consulting’s data protection policy thus applies to the following groups of people:

  • Employees of aAdvantage
  • Associates, contractors, partners, and any other external entities who work with aAdvantage
  • Any other person who collaborates with or acts on behalf of aAdvantage, and may need occasional access to data

The definition of personal data is according to that of PDPA, which includes, but is not limited to information such as the full name, NRIC, passport number, contact details, and visual identification of an individual, all of which are not easily available to the public.

Collection of Personal Data

We collect personal data from our clients, employees, and customers of our clients, as well as third parties such as associates, contractors, partners, and individuals. These data may be collected through emails, face-to-face interactions, phone conversations, survey forms, websites, or files provided to us for:

  • our services (e.g. focus group discussions, training/workshops, conduct of surveys, data analysis and reporting)
  • other business-related purposes (e.g. HR recruitment, marketing initiatives, payroll)

The purpose of data collection will be made known upfront to the data provider prior to, or during the data collection period. All personal data would be obtained with reasonable consent from the data provider in accordance with PDPA regulations, for which the data would be used for. Adequate effort shall be undertaken to ensure that all data collected are as accurate and complete as possible.

As such, external parties will undertake the responsibility of ensuring that all data provided to us have been obtained with reasonable consent from the individuals who possess the data, which are also accurate and complete. The external party shall also undertake the responsibility of notifying these individuals upfront of the distribution of their personal data to another party, as well as the data protection policy they are subjected to.

Use of Cookies

Cookies may be used on certain pages of aAdvantage’s website. “Cookies” are small text files placed on the web user’s hard drive, that assist us in providing a more customised website experience. aAdvantage uses cookies to track preferences in relation to the website’s subject in an aggregated, anonymous manner (e.g. data on the number of visitors, pages accessed, duration of stay). Most browsers permit individuals to decline cookies. The option of deleting the cookie from their system is always available to users after termination of the visit to websites. aAdvantage also provides several links to third-party websites. We assume no responsibility for the information practices of these third-party websites that can be accessed through our website. Our privacy practices do not apply to third-party website links.

Access, Correction, and Withdrawal of Personal Data

aAdvantage shall inform the data provider of their rights to access, correct, and withdraw consent. Upon reasonable notice being given by an individual of his withdrawal of any consent given or deemed to have been given in respect of our collection, use or disclosure of his personal data, we will inform the individual of the likely consequences of withdrawing his consent. We will instruct all employees, associates, contractors, partners, and any other person who collaborates with or acts on behalf of aAdvantage to cease collecting, using, or disclosing the personal data unless it is required or authorised under applicable laws.

If the data provider wishes to access, correct, or withdraw the relevant data, the individual or organisation shall contact our Data Protection Officers at to do so.

Use of Personal Data

We use personal data for the following functions:

  • Focus group discussions
  • Surveys
  • Training and workshops
  • Marketing initiatives
  • HR recruitment
  • Payment administration

A non-exhaustive list of specific purposes is given below:

  • to recruit participants for focus groups, surveys, and training / workshops;
  • to verify focus groups, surveys, and training/workshops participation;
  • to verify survey responses;
  • for internal reporting purposes;
  • to send information, promotions, updates, and marketing and advertising materials in relation to our goods and services, and to carry out contests and lucky draws;
  • to manage, develop and improve our business and operations for excellent service delivery;
  • to monitor or record phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;
  • to manage recruitment, payment, billing, accounts processing, credit checks and debt-recovery matters;
  • to respond and deal with enquiries, complaints, and other customer service matters;
  • to conduct investigations or audits or carry out crime and fraud prevention and risk management activities;
  • to enforce our legal rights and obligations;
  • for other purposes for which we have obtained the data provider’s consent; and
  • for any other purposes reasonably necessary, ancillary, or related to the above specified purposes.
Storage and Security of Personal Data

We endeavour to protect personal data in our possession against risks of unauthorised access, collection, use, disclosure, copying, modification, disposal or destruction, through reasonable and appropriate security measures. To prevent unauthorised access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the personal data collected.

Electronic data are stored in our secured network and laptops issued by our company. All our employees are only allowed to work on laptops issued by the company. These laptops are secured with personal passwords.

All hardcopy records of data are filed upon submission, secured in our premises and are not accessible to external parties.

Sharing of Personal Data

The access of personal data will be limited to the following stakeholders:

  • Owners of respective internal processes (e.g. HR, Marketing)
  • Respective aAdvantage project teams, which typically consists of a Project Director, Manager/Lead, Analyst, and Operations Team
  • Associates and interns employed for the specific project
  • Client project team

All our employees, associates, contractors, partners, and any other person who collaborates with or acts on behalf of aAdvantage would sign a contract which requires strict compliance to our data protection policy. Processes are put in place to prevent unauthorized access and disclosure of personal data.

In general, all personal data collected will not be transferred out of Singapore. However, there are exceptions where personal data may be transferred outside of Singapore (e.g. when the data transfer is necessary for an authorized contractual performance, when consent is obtained from the data provider, or when the individual is legally required to transfer personal data overseas). Should data be transferred out of Singapore, we will make all reasonable efforts to protect these data in accordance with regulations comparable to PDPA.

Retention and Disposal of Personal Data

All personal data will not be kept longer than necessary if it does not serve any business or legal purposes. For electronic data, our Data Protection Officers will ensure that all personal data are irretrievably deleted from our online databases and laptops. For non-electronic data, hard copy records will be shredded or destroyed completely. The disposal time frames will vary according to clients’ and aAdvantage’s business needs, and will not be beyond what is necessary for business or legal purposes. Managerial procedures have been implemented to include periodic audits of personal data stored, to ensure the timely disposal of personal data.


Our employees at aAdvantage are committed to the protection of personal data. For further information about our data protection policies and practices, or the submission of any complaints request, do contact our Data Protection Officers at The latest data protection policy is made available on our website.