Customer Centric Initiative (CCI)

Embarking on a Customer Centric Initiative (CCI)?

Are you looking to improve service quality or keen to develop the desired customer experience that will set you apart from competitors or increase the level of customer satisfaction?

The Customer Centric Initiative (CCI) aims to encourage companies to be committed to service excellence and to take the lead in raising service standards in their industry. A multi-agency effort by SPRING, National Trades Union Congress, Singapore Tourism Board, Singapore Workforce Development Agency, and the Institute of Service Excellence at SMU, CCI offers an assistance package to assist Singapore-based companies in upgrading service standards.

The CCI assistance package covers up to 70% of eligible costs for SMEs and up to 50% for non-SMEs in target sectors such as Food & Beverage Services, Healthcare, Hospitality, Retail, Transport and Travel Services.*
* Companies from other sectors may also be considered for support

SPRING Singapore will assess the application based on your needs and the project scope. All applications and grant amount are subject to SPRING’s assessment and approval.

aAdvantage Consulting's Experience in Service Transformation

aAdvantage Consulting has a track record of assisting organisations in raising their service standards by taking a comprehensive approach towards Defining, Designing, Implementing and Sustaining a Great Customer Experience.

We can assist you with:

  • Assessing current customer satisfaction level through various research methods such as surveys and service audits (e.g. mystery patient/shopper audits, customer satisfaction surveys etc.) to identify service gaps
  • Development and implementation of service strategies, blueprints, standards or systems
  • Development of training programmes under the Workforce Skills Qualification (WSQ) framework to train staff on service competencies
  • Implementation of reward systems to recognise employees for good service
  • Certification under Singapore Service Class (S-Class)


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Government Grants and Schemes

Capability Development Grant (CDG)

Customer Centric Initiative (CCI)